Traditional data is dead; long live the new 3D database and social profiling.
The continued development of new information sources means marketers can now use clever and exciting ways to ensure customer and prospect characteristics are understood. Marketing can now be truly adaptable and relevant.
Are you talking to the right people? Are you sending them the right messages?
As individuals we are constantly being targeted through numerous channels: TV, social media, mobile, email, direct mail or adverts. This has led to information overload and desensitisation to the messages that we, as marketers, are sending. Message relevance is therefore paramount.
Our data-profiling techniques allow us to create and send personalised, targeted and relevant marketing messages that integrate multiple sources of customer information.
Data quality is the foundation of this process. We spend time making sure your data is as accurate as possible – and that it will add value to your marketing campaigns*. By rationalising and analysing the data, we can identify key elements of information – geographical, operational and transactional – that help to build a picture of your customer. Our social-media data capabilities allow us to complete this picture with a level of personal data, helping forge truly relevant communications that are more effective in delivering your brand and products to your customers.
The 3D database and social profiling are here. Contact us to find out how we can help you.
*How confident are you about the quality of your data? Try our free data-health report.