Believe it or not, print is alive – it’s just gone niche. It’s gone personal. It’s gone more environmentally friendly, it’s gone more efficient. It’s tactile and still has an important role to play in the marketing communications mix. Gain a physical presence.
Our combined experience and proficiency in data and digital print means that we are able to deliver highly targeted marketing initiatives. We work with you to get the most out of your data and as a result recipients receive relevant printed communications with both text and imagery customised.
Advances in variable digital printing have also enabled us to harness the interactive potential of printed material. We’re now using QR (quick-response) codes within many of our clients’ campaigns to develop interactive experiences for their customers.
We run to an HP Indigo 5500 press that can print up to seven colours on various substrates, from foils to magnetic stock to transparencies and adhesive materials. It is colour-calibrated to match lithographic output, meaning we can suggest the best production output and cost reductions, using a combination of lithographic and digital print if required.
There are many efficiencies to be gained from digital print:
- Faster turnarounds – meet tight deadlines with next-day delivery on most print projects
- Ability to print only what you need – print short-run, high-quality full-colour items with no waste or storage issues
- Ease of updating – make revisions to files quickly and easily
- Personalisation – integrate data profiles to produce targeted print projects
- Lower minimums – request smaller quantities and purchase only what you need
- Environmental friendliness – reduce your impact on the environment
We can also provide support for longer print runs and high-end print projects that may require the use of single spot colours. We operate two B2 five-colour Heidelberg Speedmasters, and we also have full in-house finishing capabilities, with our laminating, folding, stitching, creasing, collating and fulfilment services all under one roof.
There’s more about why Print ain't Dead on our Twitter feed: https://twitter.com/#!/print_aint_dead.
To get a quote from our team, email printteam@volume.co.uk.