Driving business opportunities and objectives through socially-connected marketing can be hugely rewarding if it is integrated effectively into campaigns. Our services include developing innovative strategies tailored to your business goals, end-to-end campaign management and reporting, and in-house consultation and training. We are a results-driven agency, so we will work with you to ensure our socially-connected marketing services will give you results.
Socially-connected strategies
An essential step before developing a strategy is to know your own social-media landscape. SociView™, an application built in-house, maps and ranks your social accounts, providing insight into how to establish best practice. Monitoring your social-media landscape is pointless if you do not have actionable insight. With the actionable insight SociView™ provides, we work with you to optimise your accounts and develop socially-connected strategies. Our approach ensures strategies are sustainable, innovative and aligned to your business goals to drive commercial success.
Campaign Management and Optimisation
Even the most innovative social campaign strategies require effective day-to-day management to ensure success. We have honed our processes and campaign-management skills to run end-to-end social campaigns. From setting up your accounts, creating engaging content assets, building technical applications, managing day-to-day engagement through to driving demand, we are fully equipped, not only to execute your socially-connected strategies, but also to measure, benchmark and continuously improve online engagement. We focus on delivering results and will therefore work with you to ensure everything has a measurable outcome.
Consultation and training
Keeping abreast of how evolving social channels and new marketing techniques can affect your campaigns can be time-consuming and challenging. Our in-house social-media experts can provide digital management consultancy services – either as a one-off service or as an ongoing partnership. With our experience in developing and managing social-media campaigns, we are also well placed to provide training for your internal teams, either in group workshops or a one-to one basis.
As an organisation, we are increasingly looking at how we embrace social media in everything that we do, particularly marketing. We organised a practical social-media session for our local EMEA marketing managers with the team from Volume. All our participants came out with a clearer understanding of the implications/rules surrounding social media and what we need to have in place for it to become a key element of our marketing mix.
Senior Director, Marketing, EMEA & APAC, Websense Ltd