2012 is a big year for whole country, and particularly for Reading. Chasing city status, but also supporting the Olympic effort, Reading has launched a series of initiatives under the banner “Year to Celebrate” (Y2C). Volume is proud to be the digital and innovation partner for Reading Y2C, and set out to support the programme with a cutting-edge digital-marketing strategy.
Volume created a digital and offline presence for the programme that harnessed social media to bring the local community together. Acting as a hub for local events and promoting conversations about Y2C, it provides a local business and residents with information about the events, helping to make them a success.
- Client:
- Reading UK
- Project:
- Reading Y2C
- Services: