Oracle acquired Primavera in October 2008. The Primavera Project Portfolio Management (PPM) software now forms a key component of Oracle’s application offering, supported by Oracle’s Financials, HR and supply-chain products.
Since the acquisition, Volume has been supporting Oracle Primavera staff in their marketing efforts and has helped transform their marketing strategy from a standard transactional model, based on email and telemarketing, to an integrated multi-channel communication strategy.
Oracle Primavera now has an established social-media presence on Facebook, Twitter and LinkedIn, with timely and relevant updates consisting of freshly-created content. This is supported by localised eDMs, email signatures, landing pads, flipbooks and web banners, so that all traffic generated is funnelled to the most appropriate location.
- Client:
- Oracle
- Project:
- Primavera
- Services: